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Email marketing is more important than ever thanks to social media and search engine optimization.
According to the Direct Marketing Association email can produce a 400% Return on Investment when properly implemented and managed.
Email marketing will improve your overall Internet marketing’ performance. Whether you have never used email marketing before or you have a regular email you send out each month, you can always find ways to improve it or discover something new to learn.
What works is an exchange of value; pertinent targeted information in return for your subscribers valuable time. This needs to be segmented and behavior trigger based.
Hiring a marketing professional is always a good investment. Search-Optimization.com offers corporate enterprise email marketing management and affordable programs for medium sized businesses.