Behavior Triggered Email Marketing

February 13 2014| 0 Comments

ABOUT GERRY GRANT THE AUTHOR:

Gerry Grant CEO/Founder Search-Optimization.com, an Orange County Internet Marketing Company, has been actively involved in Internet marketing since 1994. Author Gerry Grant+ Search-Optimization.com

 

Email Improves your SEO and Social Media Marketing Results

When a company spends time and money on search engine optimization, pay-per-click and social media marketing, email increases the overall Return on Investment (ROI) of marketing and advertising dollars.

Triggered behavioral emails are a way to instantly increase revenues. A triggered email is one that is generated based on a change or event in customer behavior or profile thus enabling messages that are relevant, timely and personalized.

 

Corporate Behavior Triggered Email Plans

 

Behavioral triggers include event sign ups, shopping cart abandonment, video viewing and email sign up. More personal triggers include birthdays, holidays and interests.

Search-Optimization.com is in a strategic alliance with one of the top email companies in the country. This allows us to coordinate email with other forms of marketing. One of the most critical is lead generation, lead ranking and management. >> More on Email

 

According to the Direct Marketing Association email can produce a 4,300% Return on Investment when properly implemented and managed.

Email marketing will improve your overall Internet marketing’ performance. Whether you have never used email marketing before or you have a regular email you send out each month, you can always find ways to improve it or discover something new to learn.

What works is an exchange of value; pertinent targeted information in return for your subscribers valuable time. This needs to be segmented and behavior trigger based.

Hiring a marketing professional is always a good investment. Search-Optimization.com offers corporate enterprise email marketing management and affordable programs for medium sized businesses.

 

Administrate manage, send out and report on your email marketing: Additional campaigns $250.00 per campaign

Email template creation with responsive design for each campaign

Setup and manage triggered behavioral email marketing email sequences.

  • Welcome sequence for new customer

  • Reactivation of customers or subscribers who lose engagement

  • Abandoned shopping cart follow-up emails

  • Shoppers browse or search on a site but don’t buy follow-up

  • Time to repurchase or replenishment email messages

  • Lead ranking Integration with Customer Relationship Management (CRM)

 

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